Andrews+Blaine

Softgoods Product Development, Design, and Production

Development & Design

At Andrews+Blaine, I specialized in bringing ideas to life—starting with preview boards, mood boards, and proposal designs that set the creative direction for new products. From researching trends to curating colors, textures, and typography, I crafted compelling visual stories that guided each project from concept to production. These early-stage designs helped shape journals, stationery, and gifts that felt both fresh and timeless.

Iteration & Production

With a strong foundation in place, the design process moved into refinement—where initial concepts evolved through thoughtful iteration. I collaborated closely with the in-house team, buyers, and sales to ensure designs aligned with both creative vision and market needs. Through ongoing feedback loops, I fine-tuned layouts, adjusted color palettes, and perfected details to create visually striking, production-ready pieces. Working with vendors and manufacturers, I oversaw material selection, print techniques, and quality control, ensuring the final products met both aesthetic and functional expectations.

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Vulcan, Inc: Upstream Festival 2017-2018

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CSS, Inc: Merry Metals Holiday Product Design