Iris Records was a local record store aspiring to national reach through dedicated web and social media presence development. With a flourishing niche business on Discogs, a rapidly growing brick & mortar operation, and deep ties to and involvement with the local community, Iris Records desired to make a major push to grow business. In order to facilitate this, the business required a fresh web presence that emphasized their promotional, public, and community-focused events and simultaneously drew additional attention to their online retail. Additional awareness assets were developed for social media outlets to promote the brick & mortar as well as their sponsored/pop-up events.